Project Summary
Client
CGCSA
Role
Creative Lead
The Challenge
CGCSA's annual summit is a flagship event for the retail and FMCG sectors, yet its event materials were purely functional, overloaded with generic schedules and sponsor blocks that failed to reflect the summit's actual thought leadership or industry influence. The disconnect weakened attendee engagement and undervalued the brand's authority.
The Outcome
The redesigned booklet elevated the summit experience from functional to memorable. Attendees engaged more deeply with content, sponsors received higher-value visibility, and the booklet became a tangible representation of CGCSA's industry leadership, turning a previously overlooked asset into a strategic storytelling platform.
