Project Summary
Ice into premium
Ice into premium
Client
Mount Blanco
Mount Blanco
Role
Art Direction
Art Direction
Mount Blanco is a premium alpine ski resort brand developed to embody quiet luxury, refinement, and elevation. The project focused on creating a cohesive visual and verbal identity that reflects the serenity of high-altitude environments while maintaining a modern, understated sense of prestige.
The brand system is anchored by a refined winter-inspired colour palette, led by Winterfell Blue, supported by deep alpine green, warm stone neutrals, and structured charcoal tones. Together, these elements balance icy openness with grounded warmth, mirroring the contrast between pristine mountain landscapes and intimate lodge interiors.
Beyond visuals, the project defined Mount Blanco’s positioning, brand voice, and storytelling prioritising restraint, clarity, and emotional calm over overt opulence. The result is a timeless identity designed to translate seamlessly across digital platforms, print collateral, signage, and experiential touchpoints.
Mount Blanco positions itself as a destination for discerning travellers seeking elevated experiences, thoughtful design, and a sense of stillness above the noise.
Mount Blanco is a premium alpine ski resort brand developed to embody quiet luxury, refinement, and elevation. The project focused on creating a cohesive visual and verbal identity that reflects the serenity of high-altitude environments while maintaining a modern, understated sense of prestige.
The brand system is anchored by a refined winter-inspired colour palette, led by Winterfell Blue, supported by deep alpine green, warm stone neutrals, and structured charcoal tones. Together, these elements balance icy openness with grounded warmth, mirroring the contrast between pristine mountain landscapes and intimate lodge interiors.
Beyond visuals, the project defined Mount Blanco’s positioning, brand voice, and storytelling prioritising restraint, clarity, and emotional calm over overt opulence. The result is a timeless identity designed to translate seamlessly across digital platforms, print collateral, signage, and experiential touchpoints.
Mount Blanco positions itself as a destination for discerning travellers seeking elevated experiences, thoughtful design, and a sense of stillness above the noise.
Mount Blanco is a premium alpine ski resort brand developed to embody quiet luxury, refinement, and elevation. The project focused on creating a cohesive visual and verbal identity that reflects the serenity of high-altitude environments while maintaining a modern, understated sense of prestige.
The brand system is anchored by a refined winter-inspired colour palette, led by Winterfell Blue, supported by deep alpine green, warm stone neutrals, and structured charcoal tones. Together, these elements balance icy openness with grounded warmth, mirroring the contrast between pristine mountain landscapes and intimate lodge interiors.
Beyond visuals, the project defined Mount Blanco’s positioning, brand voice, and storytelling prioritising restraint, clarity, and emotional calm over overt opulence. The result is a timeless identity designed to translate seamlessly across digital platforms, print collateral, signage, and experiential touchpoints.
Mount Blanco positions itself as a destination for discerning travellers seeking elevated experiences, thoughtful design, and a sense of stillness above the noise.
Let's Work Together
Let's Work Together
Let's Work Together
Let's Work Together
Let's Work Together
Let's Work Together
Let's Work Together