Project Summary
How Jackson Animal Clinic Built Trust Through Purposeful Brand Design
How Jackson Animal Clinic Built Trust Through Purposeful Brand Design
Client
Jackson Animals Clinic
Jackson Animals Clinic
Role
Art Director / Creative Lead
Art Director / Creative Lead
The Problem:
Jackson Animal Clinic offered outstanding veterinary care but lacked a clear brand identity. Research, including client interviews, competitor analysis and market observation, revealed that many potential clients saw it as just another local vet, with little sense of trust or connection.
The Solution:
A research-led brand redesign that:
Positioned the clinic as a trusted, compassionate partner for pet owners with a defined brand purpose and tone
Revamped visual identity, including logo, typography, colour palette and clinic signage, to communicate professionalism and warmth
Crafted messaging and touchpoints based on client insights, highlighting expertise, reliability and a community-first approach
The Transformation:
The redesign transformed perception. Jackson Animal Clinic went from a routine vet to a recognised, trusted community leader. Client engagement and loyalty increased, and the clinic’s brand now authentically reflects its purpose and values, proving that thoughtful, research-driven design builds trust as much as it builds recognition.
The Problem:
Jackson Animal Clinic offered outstanding veterinary care but lacked a clear brand identity. Research, including client interviews, competitor analysis and market observation, revealed that many potential clients saw it as just another local vet, with little sense of trust or connection.
The Solution:
A research-led brand redesign that:
Positioned the clinic as a trusted, compassionate partner for pet owners with a defined brand purpose and tone
Revamped visual identity, including logo, typography, colour palette and clinic signage, to communicate professionalism and warmth
Crafted messaging and touchpoints based on client insights, highlighting expertise, reliability and a community-first approach
The Transformation:
The redesign transformed perception. Jackson Animal Clinic went from a routine vet to a recognised, trusted community leader. Client engagement and loyalty increased, and the clinic’s brand now authentically reflects its purpose and values, proving that thoughtful, research-driven design builds trust as much as it builds recognition.
The Problem:
Jackson Animal Clinic offered outstanding veterinary care but lacked a clear brand identity. Research, including client interviews, competitor analysis and market observation, revealed that many potential clients saw it as just another local vet, with little sense of trust or connection.
The Solution:
A research-led brand redesign that:
Positioned the clinic as a trusted, compassionate partner for pet owners with a defined brand purpose and tone
Revamped visual identity, including logo, typography, colour palette and clinic signage, to communicate professionalism and warmth
Crafted messaging and touchpoints based on client insights, highlighting expertise, reliability and a community-first approach
The Transformation:
The redesign transformed perception. Jackson Animal Clinic went from a routine vet to a recognised, trusted community leader. Client engagement and loyalty increased, and the clinic’s brand now authentically reflects its purpose and values, proving that thoughtful, research-driven design builds trust as much as it builds recognition.
Let's Work Together
Let's Work Together
Let's Work Together
Let's Work Together
Let's Work Together
Let's Work Together
Let's Work Together