Project Summary
From Concept to Cultural Icon: Branding the Toor Hotel
From Concept to Cultural Icon: Branding the Toor Hotel
Client
Toor Hotel
Toor Hotel
Role
Creative Lead & Brand Strategist
Creative Lead & Brand Strategist
he Problem:
A new hotel development needed more than a logo; it needed a soul. Without a unifying concept, it risked being lost among generic luxury properties, failing to convey prestige, heritage, and aspiration.
The Solution:
A research-informed naming and foundational brand strategy that:
Developed the strategic name “Toor Hotel,” leveraging dual meaning “summit” to signal peak service and experience, and the Punjabi surname “Toor” to communicate heritage, trust, and cultural warmth
Crafted a brand narrative of “excellence with cultural anchor,” providing a guiding framework for all visual and experiential touchpoints
Positioned the hotel to resonate with both discerning local and international audiences seeking authentic, elevated hospitality
Established a strong creative foundation for future brand expressions, from service ethos to interior design and marketing
The Transformation:
The strategy transformed the property from a construction site into a symbol of prestige and aspiration. The name and narrative created a culturally anchored, top-tier identity that sets the tone for guest perception, ensuring every interaction from visuals to service reflects excellence, warmth, and memorability.
he Problem:
A new hotel development needed more than a logo; it needed a soul. Without a unifying concept, it risked being lost among generic luxury properties, failing to convey prestige, heritage, and aspiration.
The Solution:
A research-informed naming and foundational brand strategy that:
Developed the strategic name “Toor Hotel,” leveraging dual meaning “summit” to signal peak service and experience, and the Punjabi surname “Toor” to communicate heritage, trust, and cultural warmth
Crafted a brand narrative of “excellence with cultural anchor,” providing a guiding framework for all visual and experiential touchpoints
Positioned the hotel to resonate with both discerning local and international audiences seeking authentic, elevated hospitality
Established a strong creative foundation for future brand expressions, from service ethos to interior design and marketing
The Transformation:
The strategy transformed the property from a construction site into a symbol of prestige and aspiration. The name and narrative created a culturally anchored, top-tier identity that sets the tone for guest perception, ensuring every interaction from visuals to service reflects excellence, warmth, and memorability.
he Problem:
A new hotel development needed more than a logo; it needed a soul. Without a unifying concept, it risked being lost among generic luxury properties, failing to convey prestige, heritage, and aspiration.
The Solution:
A research-informed naming and foundational brand strategy that:
Developed the strategic name “Toor Hotel,” leveraging dual meaning “summit” to signal peak service and experience, and the Punjabi surname “Toor” to communicate heritage, trust, and cultural warmth
Crafted a brand narrative of “excellence with cultural anchor,” providing a guiding framework for all visual and experiential touchpoints
Positioned the hotel to resonate with both discerning local and international audiences seeking authentic, elevated hospitality
Established a strong creative foundation for future brand expressions, from service ethos to interior design and marketing
The Transformation:
The strategy transformed the property from a construction site into a symbol of prestige and aspiration. The name and narrative created a culturally anchored, top-tier identity that sets the tone for guest perception, ensuring every interaction from visuals to service reflects excellence, warmth, and memorability.
Let's Work Together
Let's Work Together
Let's Work Together
Let's Work Together
Let's Work Together
Let's Work Together
Let's Work Together